As the producer, I make sure things happen: when they’re supposed to, for the budget they’re supposed to, and hopefully better than they’re supposed to happen. The producer is the person the client can count on to develop the script into a tangible communication piece.

First step is to confirm we’re on target with our script and budget. From there it’s gathering the many pieces necessary for a successful production. Casting outstanding talent, pulling together a quality crew, finding the props and locations to sell the story, searching for cost-saving stock images, lining up good deals with vendors and suppliers, booking time with a proper post-house, generating the needed graphics, posting the project – picture and sound, and finally, guiding duplication and distribution.

And all this while making sure the quality is there, the budget is met, and the message is delivered.